Sharukh wore Kanchivaram Saree

Sharukh Khan is one of the best Bollywood film star who promotes his film in a unique way.As a part of promotion of his movie "Chennai Express", Sharukh Khan wore Kanchivaram saree.The heroine of this film Deepika Padukone also draped herself in Kanchivaram saree.Satellite rights for this film have been sold for 48 crore.Souces say,In most of the multiplexes the cost of this movie ticket has been raised by 40%."Chennai Express" is going to release on 8th of this month.